Sugoi Performance Sportswear Apparel
Clothing for running, biking, cross-country
skiing, and triathlon.
The word
Sugoi is Japanese for "incredible", and the legions of Sugoi users
across the world are in unanimous agreement that Sugoi's products, Sugoi's
service and Sugoi's people live up to that billing.
Established in 1987, Sugoi was founded with the mission of making excellent
performance athletic wear for bike racers. Since then, Sugoi's product line has
grown to include a full range of running, triathlon and fitness apparel, but the
original quest for excellence has remained central.
From humble basement beginnings, Sugoi has rapidly grown into a leading
manufacturer of high performance athletic apparel, with extensive distribution
in North America, Europe and Asia. Through the growth, the original partners
have remained true to their vision--every garment that carries the Sugoi name is
still designed, developed and made by Sugoi's over 200 full-time employees
spread across two buildings in the heart of Vancouver.
Sugoi was among the very first companies to recognize that recreational athletes
want and need high performance clothing just much as do pros. Thus, while Sugoi
has a complete line of sleek and form-fitting race wear for running, cycling and
triathlon, this technology is also used to make outstanding apparel that fits
and flatters the recreational athlete.
Sugoi has remained at the forefront of athletic clothing by continuing to design
apparel that offer an unmatched combination of performance, fit and fashion.
Sugoi continues to work on the cutting edge of clothing technology, with fabrics
that are often proprietary and always highly functional.
Provide great performance, value and service, and always act with integrity. It
is a simple formula, but it is the one that continues to be the heart and soul
of Sugoi's remarkable success.
